BASED 

Branding 

BASED is an imaginary brand that improves developing communities by supplying building projects with block presses for mud. BASED's block press technology compresses natural materials into durable and eco-friendly building supply. In addition to supplying its clients with block presses, BASED also provides trainings and lessons to help its clients develop the fundamental knowledge and skills needed for building with mud. 

Naming 

Base is foundation, the main ingredient, and the fundamental. When used as a verb, the word means a dwelling place. Base is what the company is — collaborating, supporting, and building. The company’s ultimate goal is to provide people with a place to live.

Research and Design

BASED is foundation, collaboration, connecting, helping and supporting communities. The brand mark communicates the company's attributes through simple and understandable form.